Don’t Forget Mobile Format’s In Your Marketing Campaigns

Mobile is changing a game of digital landscape Vietnam, which is one of four countries in Asia Pacific, has rapidly increased about user’s smartphone (Report of Opera Mediaworks and Marketing Association (2015)). Vietnam demonstrates a more heavily mobile-only population than other global and regional markets, particularly among millennials of whom around half access the internet […]

Digital Video Experiences Further Fragmentation

Nielsen research has shown that online video viewership in Southeast Asia is exploding and Vietnam is at the tip of this trend! Online video is going on growing and diversifying. comScore’s report “Digital Future in Focus: Global Trends and Insights” (June, 2016) found that the digital video experiences is experiencing further fragmentation on a global […]