Brand Safety – Blueseed Tackling the Challenge Head On

In mid March-2017, reports exploded revealing several major brands running Youtube video ads appearing amongst immoral content including extremist messages. Brands were quick to distance themselves from the platform and the online ad industry as a whole is looking to ensure that brand safety is a priority for the industry. What is brand safety? Basically, […]

INREAD MOBILE VERTICAL VIDEO – NATIVE VIDEO ADVERTISING BUILT FOR MOBILE

As Vietnam’s pioneer Video Network Blueseed is continuously pushing to launch new and innovative solutions pushing the digital advertising effectiveness levels ever higher. For 2 years now we’ve led the market in innovating new outstream ad formats after first bringing the InRead Desktop format to the market and driving its growth. We never rest though! […]

BLUESEED SPONSORS JVN ENTROPY DATA ANALYTICS COMPETITION 2017

Blueseed are dedicated to leading Vietnam’s ad-tech industry. Our data science program development is a key part of this direction and we’re always looking to build human resources in this incredibly fast moving space. Blueseed has enjoyed a close relationship with John von Neumann Institute – a part of the Vietnam National University in Ho […]

INREAD MOBILE VERTICAL VIDEO – NATIVE VIDEO ADVERTISING BUILT FOR MOBILE

As Vietnam’s pioneer Video Network Blueseed is continuously pushing to launch new and innovative solutions pushing the digital advertising effectiveness levels ever higher. For 2 years now we’ve led the market in innovating new outstream ad formats after first bringing the InRead Desktop format to the market and driving its growth. We never rest though! […]

Brand Safety – Blueseed Tackling the Challenge Head On

In mid March-2017, reports exploded revealing several major brands running Youtube video ads appearing amongst immoral content including extremist messages. Brands were quick to distance themselves from the platform and the online ad industry as a whole is looking to ensure that brand safety is a priority for the industry. What is brand safety? Basically, […]

Blueseed Release First Rigel Insights Report on Ad Format Performance

As Vietnam’s leading Video Network Blueseed is heavily focused on driving the most high performance in and outstream ad formats to even higher performance levels.Our partnership with Rigel Data represents part of this and we look forward to bringing further insightful data driven insights to the industry as digital advertising keeps to evolve and offer […]

BLUESEED SPONSORS JVN ENTROPY DATA ANALYTICS COMPETITION 2017

Blueseed are dedicated to leading Vietnam’s ad-tech industry. Our data science program development is a key part of this direction and we’re always looking to build human resources in this incredibly fast moving space. Blueseed has enjoyed a close relationship with John von Neumann Institute – a part of the Vietnam National University in Ho […]

BLUESEED TEAM BUILDING 2017 WITH TU LAN ADVENTURE “STRONGER TOGETHER”

4Blueseeders were close-knit to overcome challenges of Tu Lan adventure in Quang Binh with 13km including climb, swimming, caves exploring,… Starting trip, some guys were very scared in dangerous journey even giving up, but luckily, CEO of Blueseed – Mr Nguyen Tan Ho gave timely encouragements to inspire them: “I have had asthma, but I […]

Don’t Forget Mobile Format’s In Your Marketing Campaigns

Mobile is changing a game of digital landscape Vietnam, which is one of four countries in Asia Pacific, has rapidly increased about user’s smartphone (Report of Opera Mediaworks and Marketing Association (2015)). Vietnam demonstrates a more heavily mobile-only population than other global and regional markets, particularly among millennials of whom around half access the internet […]

Digital Video Experiences Further Fragmentation

Nielsen research has shown that online video viewership in Southeast Asia is exploding and Vietnam is at the tip of this trend! Online video is going on growing and diversifying. comScore’s report “Digital Future in Focus: Global Trends and Insights” (June, 2016) found that the digital video experiences is experiencing further fragmentation on a global […]