FORMAT NAME TYPE
1 Standard banners View info Standard / Banner • 5,000 đ/CPC
AD SPECS
Description

Ad displays as standard banner in any position of page.

Est. CTR
0.08 % to 0.1 %
Est. VCR/ER
N/A
Audio Format and Initiation
N/A
Tracking metrics

Impressions
Clicks

Dimensions (WxH in pixel)

970X250
850x250
980x90
160x600
120x600
900x100
800x450

Max Expand Dimensions(WxH in pixel)
No
Max file size
60KB
Max Length
N/A
Format

.GIF/.JPG/.PNG / HTML5

2 Masthead Expandable (former LeaderBoard expandable) View info Rich Media / iTVC • 42,000 đ/CPM
AD SPECS
Description

The video autoplays for a max 30 seconds without sound and then resolves to show a video thumbnail with a click to replay.
Ad expands to 500px height after 3s hovers to the original ad.
User can enable sound by clicking to unmute icon.

Est. CTR
0.08 % to 0.2 %
Est. VCR/ER
30 % to 40 %
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

970X250
850x250

Max Expand Dimensions(WxH in pixel)
970X500 850x500
Max file size
100KB for rich / 3M for iTVC
Max Length
30s
Format

HTML5
MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3

3 Masthead (former LeaderBoard) View info Rich Media / iTVC • 32,000 đ/CPM
AD SPECS
Description

The video autoplays for a max 30 seconds without sound and then resolves to show a video thumbnail with a click to replay.
User can enable sound by clicking to unmute icon.

Est. CTR
0.1 % to 0.2 %
Est. VCR/ER
20 % to 40 %
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

970X250
850x250

Max Expand Dimensions(WxH in pixel)
No
Max file size
100KB for rich / 3M for iTVC
Max Length
30s
Format

HTML5
MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3

4 Page takeover with iTVC View info Rich Media / iTVC • 45,000 đ/CPM
AD SPECS
Description

Ads takeover page in 5s, and collapse to the base banner.
Ads expand back to 800x500 if user hovers mouse after 3 seconds

Est. CTR
0.3 % to 0.7 %
Est. VCR/ER
20 % to 40 %
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

260x230
300x250
728x90

Max Expand Dimensions(WxH in pixel)
800x500
Max file size
100KB for rich / 3M for iTVC
Max Length
30s
Format

HTML5
MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3

5 Balloon wide expandable with iTVC View info Rich Media / iTVC • 32,000 đ/CPM
• 1,000 đ/CPE
AD SPECS
Description

Ads display 15s and auto shrink down to 260x30.
Ads expand to 800x500 if user hovers mouse after 3 seconds

Est. CTR
0.4 % to 0.6 %
Est. VCR/ER
30 % to 40 %
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete)
Video Events (Start, Pause, Mute)
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

260x230 / 300x250

Max Expand Dimensions(WxH in pixel)
800x500
Max file size
100KB for rich/ 3M for TVC
Max Length
30s
Format

HTML5
MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3

6 Balloon wide expandable View info Rich Media / Banner • 26,000 đ/CPM
• 1,000 đ/CPE
AD SPECS
Description

Ads display 15s and auto shrink down to 260x30.
Ads expand to 800x500 if user hovers mouse after 3 seconds

Est. CTR
0.4 % to 0.6 %
Est. VCR/ER
N/A
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks & CTR
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

260x230 / 300x250

Max Expand Dimensions(WxH in pixel)
800x500
Max file size
100KB for rich
Max Length
N/A
Format

HTML5

7 Balloon expandable with iTVC View info Rich Media / iTVC • 28,000 đ/CPM
• 1,000 đ/CPE
AD SPECS
Description

Ads display 15s and auto shrink down to 260x30.
Ads expand to 500x300 if user hovers mouse after 3 seconds

Est. CTR
0.4 % to 0.6 %
Est. VCR/ER
30 % to 40 %
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks & CTR
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

260x230 / 300x250

Max Expand Dimensions(WxH in pixel)
500x300
Max file size
100KB for rich/ 3M for TVC
Max Length
30s
Format

HTML5
MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3

8 Balloon expandable View info Rich Media / Banner • 22,000 đ/CPM
• 1,000 đ/CPE
AD SPECS
Description

Ads display 15s and auto shrink down to 260x30.
Ads expand to 500x300 if user hovers mouse after 3 seconds

Est. CTR
0.5 % to 1 %
Est. VCR/ER
N/A
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks & CTR
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

260x230 / 300x250

Max Expand Dimensions(WxH in pixel)
500x300
Max file size
100KB for rich
Max Length
15s
Format

HTML5

9 Balloon standard with iTVC View info Rich Media / iTVC • 24,000 đ/CPM
AD SPECS
Description

Ads appear as popup in the bottom-right corner.
TVC is auto-played with sound disable.
Sound enabled when user clicks on sound icon
Shrink down to 260x30 after 15s or user clicks to minimize button.

Est. CTR
0.4 % to 0.8 %
Est. VCR/ER
20 % to 30 %
Audio Format and Initiation
Audio muted by default
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

260x230 / 300x250

Max Expand Dimensions(WxH in pixel)
No
Max file size
3MB
Max Length
30s
Format

HTML5
MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3
VAST compatible

10 Balloon standard View info Rich Media / Banner • 18,000 đ/CPM
AD SPECS
Description

Ads display in the bottom-right corner and annimate in 15s, then collapse to small bar.

Est. CTR
0.4 % to 0.8 %
Est. VCR/ER
N/A
Audio Format and Initiation
No sound
Tracking metrics

Impressions
Clicks and CTR

Dimensions (WxH in pixel)

260x230 / 300x250

Max Expand Dimensions(WxH in pixel)
No
Max file size
60KB
Max Length
N/A
Format

HTML5

11 Infooter plus View info Rich Media / iTVC • 50,000 đ/CPM
• 1,000 đ/CPE
AD SPECS
Description

Ad displays in the footer, extends to fullscreen after mouse hover 3s.
When user scrolls page down, the ad will be expanded to 1000x250 after the first page, and shrink back to 1000x100 when user scrolls up.

Est. CTR
1 % to 2 %
Est. VCR/ER
45 % to 55 %
Audio Format and Initiation
Audio enabled when ad expanded
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

640/480x360
Folding 1000x100

Max Expand Dimensions(WxH in pixel)
Fullscreen
Max file size
3MB
Max Length
30s
Format

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

12 Infooter View info Rich Media / iTVC • 50,000 đ/CPM
• 1,000 đ/CPE
AD SPECS
Description

Ad displays in the footer, extends to fullscreen after mouse hover 3s.

Est. CTR
1 % to %
Est. VCR/ER
40 % to 50 %
Audio Format and Initiation
Audio enabled when ad expanded
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *
Interactions (Expand, Close, Custom Events)

Dimensions (WxH in pixel)

640/480x360
Folding 1000x100

Max Expand Dimensions(WxH in pixel)
Fullscreen
Max file size
3MB
Max Length
30s
Format

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

13 Inflow long-form View info Rich Media / iTVC • 55,000 đ/CPM
AD SPECS
Description

Ads appear as lightbox before accessing content or between pages
Skip enabled after 5 seconds

Est. CTR
1 % to 1.5 %
Est. VCR/ER
10 % to 25 %
Audio Format and Initiation
Audio enabled by mouse hover
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

640/480x360
854/640x480
1280/960x720

Max Expand Dimensions(WxH in pixel)
No
Max file size
6MB
Max Length
3 mins
Format

MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3
VAST compatible

14 Inflow View info Rich Media / iTVC • 45,000 đ/CPM
AD SPECS
Description

Ads appear as lightbox before accessing content or between pages
Skip enabled after 5 seconds

Est. CTR
0.7 % to 1.3 %
Est. VCR/ER
35 % to 45 %
Audio Format and Initiation
Audio enabled by mouse hover
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

640/480x360
854/640x480
1280/960x720

Max Expand Dimensions(WxH in pixel)
No
Max file size
3MB
Max Length
30s
Format

MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3
VAST compatible

15 Inread Plus Long-form View info Native / iTVC • 65,000 đ/CPM
• 300 đ/CPCV
AD SPECS
Description

As InRead with additional interactions
* Fullscreen when user engages 3 seconds
* Shrink to bottom-right corner as Balloon
* Auto-sound with increment volume
*** CPCV for 30s only

Est. CTR
0.7 % to 1 %
Est. VCR/ER
10 % to 30 %
Audio Format and Initiation
Auto sound
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

640/480x360
854/640x480
1280/960x720

Max Expand Dimensions(WxH in pixel)
Fullscreen
Max file size
6MB
Max Length
3 mins
Format

MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3
VAST compatible

16 Inread Plus View info Native / iTVC • 55,000 đ/CPM
• 200 đ/CPCV
AD SPECS
Description

As InRead with additional interactions
* Fullscreen when user engages 3 seconds
* Shrink to bottom-right corner as Balloon
* Auto-sound with increment volume

Est. CTR
0.5 % to 1 %
Est. VCR/ER
40 % to 50 %
Audio Format and Initiation
Auto sound
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

640/480x360
854/640x480
1280/960x720

Max Expand Dimensions(WxH in pixel)
Fullscreen
Max file size
3MB
Max Length
30s
Format

MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3
VAST compatible

17 Inread Long-form View info Native / iTVC • 75,000 đ/CPM
• 500 đ/CPCV
AD SPECS
Description

Ads appear in middle of article (normally) when user scrolls to read news
Ads play when its visible area is greater than 50%, and stop playing when it's smaller than 50%.
Ads disappear when it's ended, or user skips.
*** CPCV for 30s only.

Est. CTR
0.7 % to 1 %
Est. VCR/ER
10 % to 20 %
Audio Format and Initiation
Audio enabled by mouse hover
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

640/480x360
854/640x480
1280/960x720

Max Expand Dimensions(WxH in pixel)
No
Max file size
6MB
Max Length
3 mins
Format

MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3
VAST compatible

18 Inread View info Native / iTVC • 55,000 đ/CPM
• 300 đ/CPCV
AD SPECS
Description

Ads appear in middle of article (normally) when user scrolls to read news
Ads play when its visible area is greater than 50%, and stop playing when it's smaller than 50%.
Ads disappear when it's ended, or user skips.

Est. CTR
0.4 % to 0.7 %
Est. VCR/ER
20 % to 30 %
Audio Format and Initiation
Audio enabled by mouse hover
Tracking metrics

Impressions
Clicks & CTR
Video Quartiles (First, Midpoint, Third, Complete) *
Video Events (Start, Pause, Mute) *

Dimensions (WxH in pixel)

640/480x360
854/640x480
1280/960x720

Max Expand Dimensions(WxH in pixel)
No
Max file size
3MB
Max Length
30s
Format

MP4 (H.264), FLV(FlashVideo)
Aspect Ratio 16:9 or 4:3
VAST compatible