Blueseed Digital Partners with Decision Lab to Raise Digital Video Ad Benchmarks

As Vietnam’s leading premium video advertising marketplace Blueseed has committed to the ongoing mission to make the entire digital video ad more effective and progressive. Everything we do is dedicated to making our video ad services more intelligent (data driven),, brand safe, scalable, native and viewable.

In pursuit of these goals Blueseed has teamed up with agile market research leaders Decision Lab to offer campaign in target event tracking across all video ad campaigns in 2018. What does this mean for our clients and the market?

Blueseed’s Head of Data Strategy, Bill Crang declared the partnership significant in that “Blueseed’s focus on performance is clearly at the forefront of what we do. In terms of our Data Driven program we’ve been analyzing in target behavior across our network for some months. The reason to include a partner like Decision Lab is to help us verify that our own processes are driving performance plus add a level of client assurance to our services. Decision Lab have a library of benchmarks built up already and we’ll be seeing what we can do within this space. Coupled with our huge scale local inventory of premium publishers and by far the most innovative ad format offerings we’re sure our final product will reach new heights in 2018 and push the market performance at the same time.”

Decision Lab have gained notiarity for their pioneering approach to modern market research. Entering the market in 2009 they’ve become the first market research company in Vietnam to abandon paper based interviews, as well as the first player in the market to introduce online research.  Of the partnership Decision Lab founder Aske Østergård said, “With our capabilities to both validate campaign audiences across channels, and verify precision of data targeting, a partnership with Blueseed, one of the Vietnam’s leading video advertising platforms, is a natural fit. This will provide advertisers transparency and ensure accuracy of the data driven services delivered. I am pleased to be in a partnership with a Blueseed. By embracing and investing in data driven advertising solutions, not only do they enable the possibility of higher returns for the marketer, they also enhance the website users’ advertising experience.”