Blueseed Release First Rigel Insights Report on Ad Format Performance

As Vietnam’s leading Video Network Blueseed is heavily focused on driving the most high performance in and outstream ad formats to even higher performance levels.Our partnership with Rigel Data represents part of this and we look forward to bringing further insightful data driven insights to the industry as digital advertising keeps to evolve and offer marketers new opportunities to reach and engage online audiences whilst uncovering key insights on those audiences.

The first ever Rigel Report on Ad performance uncovers some useful insights for digital marketers including:

-Some of the difficulties facing marketers in today’s fast paced media environment,

-The most popular video ad formats in the market place and how these are moving over time including the fast growth of mobile video advertising,

-Analysis of benchmark figures from 1st half 2017 for leading video ad formats,

-The ‘trade-off matrix’ (the inverse relationship between attention (VCR) and response (CTR) and how it affects digital campaigns,

-How traditional TV and online advertising TVC lengths may vary and how to optimize them for online campaigns,

Contact us today to find out more on how Blueseed’s high engagement ad network can drive your campaign performance to new heights!