Mobile is changing a game of digital landscape
Vietnam, which is one of four countries in Asia Pacific, has rapidly increased about user’s smartphone (Report of Opera Mediaworks and Marketing Association (2015)).
Vietnam demonstrates a more heavily mobile-only population than other global and regional markets, particularly among millennials of whom around half access the internet via mobile devices only in a month.
Audiences for mobile sites are now approaching the scale of even the largest desktop entities
Vietnamese user behavior & demographic for mobile device
Demographic of Vietnamese user for mobile device
According to comScore (2016), the total of mobile audiences are higher than desktop, and segment of 18 – 34 years old accounts 72.8% of all mobile users
While smartphone increases for digital overall, but on a per-user level, tablet devices can offer greater engagement times
Tablet is often favoured for more considered, open-ended activities such as browsing travel destinations and newspaper content, whereas more instant activities such as checking sports scores, checking the weather and search often fall to smaller screens.
When looking at the percentage of each platform’s daily impressions by hour, desktop is more evenly distributed, while smartphones and tablets generate more distinct morning and evening peaks
So, how should you catch up this hot trend to promote your brands?
With huge advantages of the leading video advertising in Vietnam, Blueseed also has special mobile formats for your brand such as Preroll Mobile, InPage Fullscreen, InFooter, InFlow… and you can see clearly at http://blueseed.tv/solutions/mobile/ .Especially, Blueseed has recently launched new high performance mobile format which is InRead Plus Mobile as below: