Ads appear as lightbox before accessing content or between pages Skip enabled after 5 seconds

3 % to 5 %

N/A

Impressions Clicks & CTR

GIF/.JPG/.PNG

*Video unit embedded into the middle of editorial articles minimizing user interference. *Autoplay with page scroll to 50% of ad unit visibility (guaranteed viewability !!!) *The TVC display fullscreen the screen when page scroll to 100% of ad unit *Pause the video if user scrolls beyond 50% viewability. *Sound enabled on user demand.

0.7 % to 1 %

15 % to 30 %

MP4

Impressions Clicks & CTR Video Quartiles (Start, First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute)

360x640 720x1280

Fullscreen

4MB

15s

MP4 (H.264), Aspect Ratio 9:16 compatible

Ad displays as standard banner in top page.

0.07 % to 0.15 %

N/A

N/A

Impressions Clicks

640x320

No

150KB for rich

N/A

JPG,Gif,HTML5

Ad pops up as fullscreen before accessing content or b/w pages.

4 % to 6 %

3 % to 8 %

N/A

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x480 480x320 768x1024 1024x768

Fullscreen

3MB

15s

GIF/.JPG/.PNG

Ad appears in the middle of article during the reading of user.

0.3 % to 0.6 %

15 % to 35 %

N/A

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x480 480x320 768x1024 1024x768

Fullscreen

3MB

15s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad appears in the middle of article during the reading of user.

0.3 % to 0.6 %

N/A

N/A

Impressions Clicks

320x480 480x320 768x1024 1024x768

Fullscreen

60KB

N/A

GIF/.JPG/.PNG

Ad sticks at the bottom of page. It will expand to fullscreen when user touches to the base banner.

0.2 % to 0.4 %

N/A

N/A

Impressions Clicks

300x50 728x90

Fullscreen

60KB

N/A

GIF/.JPG/.PNG

Ad pops up as fullscreen before accessing content or b/w pages.

4 % to 6 %

N/A

N/A

Impressions Clicks

320x480 480x320 768x1024 1024x768

Fullscreen

60KB

N/A

GIF/.JPG/.PNG

As InRead with additional interactions * Fullscreen when user engages 3 seconds * Shrink to bottom-right corner as Balloon * Auto-sound with increment volume

0.3 % to 0.4 %

5 % to 10 %

Auto sound

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ad plays before video content Support 30s with limited inventory and 20,000 đ/CPM and 200 đ/CPCV

2.5 % to 4 %

70 % to 80 %

MP3 or AAC Auto Initiation

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x240 640x360 480x360

Fullscreen

2MB

15s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad plays before video content Skip button enabled after 5s. Support 30s with limited inventory and 10,000 đ/CPM and 200 đ/CPCV

1.5 % to 3 %

20 % to 30 %

MP3 or AAC Auto Initiation

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x240 640x360 480x360

Fullscreen

2MB

30s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad plays before video content Skip button enabled after 5s. Support 30s with limited inventory and 10,000 đ/CPM and 200 đ/CPCV

2 % to 3.5 %

30 % to 45 %

MP3 or AAC Auto Initiation

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x240 640x360 480x360

Fullscreen

2MB

15s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad displays as standard banner in any position of page.

0.08 % to 0.1 %

N/A

N/A

Impressions Clicks

970X250 850x250 980x90 160x600 120x600 900x100 800x450

No

60KB

N/A

.GIF/.JPG/.PNG / HTML5

The video autoplays for a max 30 seconds without sound and then resolves to show a video thumbnail with a click to replay. Ad expands to 500px height after 3s hovers to the original ad. User can enable sound by clicking to unmute icon.

0.08 % to 0.2 %

30 % to 40 %

Audio muted by default

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

970X250 850x250

970X500 850x500

100KB for rich / 3M for iTVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

The video autoplays for a max 30 seconds without sound and then resolves to show a video thumbnail with a click to replay. User can enable sound by clicking to unmute icon.

0.1 % to 0.2 %

20 % to 40 %

Audio muted by default

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

970X250 850x250

No

100KB for rich / 3M for iTVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads takeover page in 5s, and collapse to the base banner. Ads expand back to 800x500 if user hovers mouse after 3 seconds

0.3 % to 0.7 %

20 % to 40 %

Audio muted by default

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

260x230 300x250 728x90

800x500

100KB for rich / 3M for iTVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads display 15s and auto shrink down to 260x30. Ads expand to 800x500 if user hovers mouse after 3 seconds

0.4 % to 0.6 %

30 % to 40 %

Audio muted by default

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute) Interactions (Expand, Close, Custom Events)

260x230 / 300x250

800x500

100KB for rich/ 3M for TVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads display 15s and auto shrink down to 260x30. Ads expand to 800x500 if user hovers mouse after 3 seconds

0.4 % to 0.6 %

N/A

Audio muted by default

Impressions Clicks & CTR Interactions (Expand, Close, Custom Events)

260x230 / 300x250

800x500

100KB for rich

N/A

HTML5

Ads display 15s and auto shrink down to 260x30. Ads expand to 500x300 if user hovers mouse after 3 seconds

0.4 % to 0.6 %

10 % to 20 %

Audio muted by default

Impressions Clicks & CTR Interactions (Expand, Close, Custom Events)

260x230 / 300x250

500x300

100KB for rich/ 3M for TVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads display 15s and auto shrink down to 260x30. Ads expand to 500x300 if user hovers mouse after 3 seconds

0.5 % to 1 %

N/A

Audio muted by default

Impressions Clicks & CTR Interactions (Expand, Close, Custom Events)

260x230 / 300x250

500x300

100KB for rich

15s

HTML5

Ads appear as popup in the bottom-right corner. TVC is auto-played with sound disable. Sound enabled when user clicks on sound icon Shrink down to 260x30 after 15s or user clicks to minimize button.

0.5 % to 1.2 %

30 % to 40 %

Audio muted by default

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

260x230 / 300x250

No

3MB

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads display in the bottom-right corner and annimate in 15s, then collapse to small bar.

0.5 % to 1.5 %

N/A

No sound

Impressions Clicks and CTR

260x230 / 300x250

No

60KB

N/A

HTML5

Ad displays in the footer, extends to fullscreen after mouse hover 3s. When user scrolls page down, the ad will be expanded to 1000x250 after the first page, and shrink back to 1000x100 when user scrolls up.

0.2 % to 2 %

30 % to 40 %

Audio enabled when ad expanded

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

640/480x360 Folding 1000x100

Fullscreen

3MB

30s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad displays in the footer, extends to fullscreen after mouse hover 3s.

0.2 % to 2 %

20 % to 30 %

Audio enabled when ad expanded

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

640/480x360 Folding 1000x100

Fullscreen

3MB

30s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ads appear as lightbox before accessing content or between pages Skip enabled after 5 seconds

1 % to 1.5 %

5 % to 15 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

6MB

3 mins

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads appear as lightbox before accessing content or between pages Skip enabled after 5 seconds

3 % to 5 %

20 % to 30 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

As InRead with additional interactions * Fullscreen when user engages 3 seconds * Shrink to bottom-right corner as Balloon * Auto-sound with increment volume *** CPCV for 30s only

0.4 % to 0.8 %

10 % to 30 %

Auto sound

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

Fullscreen

6MB

3 mins

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

As InRead with additional interactions * Fullscreen when user engages 3 seconds * Shrink to bottom-right corner as Balloon * Auto-sound with increment volume

0.5 % to 0.8 %

40 % to 50 %

Auto sound

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads appear in middle of article (normally) when user scrolls to read news Ads play when its visible area is greater than 50%, and stop playing when it's smaller than 50%. Ads disappear when it's ended, or user skips. *** CPCV for 30s only.

0.1 % to 0.3 %

10 % to 20 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

6MB

3 mins

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads appear in middle of article (normally) when user scrolls to read news Ads play when its visible area is greater than 50%, and stop playing when it's smaller than 50%. Ads disappear when it's ended, or user skips.

0.2 % to 0.4 %

20 % to 35 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads play each 20 minutes during video stream. Support 30s with additional 20,000 đ/CPM and 200 đ/CPCV. Limited inventory. Accept 3rd ad-serving VAST/VPAID tag

1 % to 3 %

60 % to 70 %

MP3 or AAC Auto Initiation

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute, Fullscreen)

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

15s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST/VPAID compatible

Ads play each 20 minutes during video stream Skip button enabled after 5 seconds Support 30s with additional 10,000 đ/CPM and 200 đ/CPCV Accept 3rd ad-serving VAST/VPAID tag

2 % to 3 %

50 % to 60 %

MP3 or AAC Auto Initiation

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute, Fullscreen)

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

15s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST/VPAID compatible

Ads play before video stream Allow interations in ads Skip button enabled after 5 seconds Accept 3rd ad-serving VPAID tag

2 % to 4 %

35 % to 50 %

MP3 or AAC Auto Initiation

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute, Fullscreen) Interactions (Various Events)

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB per interaction

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST/VPAID compatible

Ads play before video stream. Limited inventory. Accept 3rd ad-serving VAST/VPAID tag

1 % to 2.5 %

60 % to 70 %

MP3 or AAC Auto Initiation

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute, Fullscreen)

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

15s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST/VPAID compatible

Ads play before video stream. Skip button enabled after 5 seconds. Accept 3rd ad-serving VAST/VPAID tag.

0.8 % to 1.2 %

5 % to 15 %

MP3 or AAC Auto Initiation

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute, Fullscreen)

640/480x360 854/640x480 1280/960x720

Fullscreen

6MB

up to 3mins

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST/VPAID compatible

Ads play before video stream. Skip button enabled after 5 seconds. Accept 3rd ad-serving VAST/VPAID tag.

1.5 % to 2 %

20 % to 30 %

MP3 or AAC Auto Initiation

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute, Fullscreen)

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST/VPAID compatible

Ads play before video stream. Skip button enabled after 5 seconds. Accept 3rd ad-serving VAST/VPAID tag.

1.5 % to 3 %

30 % to 40 %

MP3 or AAC Auto Initiation

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute, Fullscreen)

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

15s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST/VPAID compatible