*Video unit embedded into the middle of editorial articles minimizing user interference. *Autoplay with page scroll to 50% of ad unit visibility (guaranteed viewability !!!) *The TVC display fullscreen the screen when page scroll to 100% of ad unit *Pause the video if user scrolls beyond 50% viewability. *Sound enabled on user demand.

0.7 % to 1 %

15 % to 30 %

MP4

Impressions Clicks & CTR Video Quartiles (Start, First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute)

360x640 720x1280

Fullscreen

4MB

15s

MP4 (H.264), Aspect Ratio 9:16 compatible

Ad displays as standard banner in top page.

0.07 % to 0.15 %

N/A

N/A

Impressions Clicks

640x320

No

150KB for rich

N/A

JPG,Gif,HTML5

Ad pops up as fullscreen before accessing content or b/w pages.

4 % to 6 %

3 % to 8 %

N/A

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x480 480x320 768x1024 1024x768

Fullscreen

3MB

15s

GIF/.JPG/.PNG

Ad appears in the middle of article during the reading of user.

0.3 % to 0.6 %

15 % to 35 %

N/A

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x480 480x320 768x1024 1024x768

Fullscreen

3MB

15s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad appears in the middle of article during the reading of user.

0.3 % to 0.6 %

N/A

N/A

Impressions Clicks

320x480 480x320 768x1024 1024x768

Fullscreen

60KB

N/A

GIF/.JPG/.PNG

Ad sticks at the bottom of page. It will expand to fullscreen when user touches to the base banner.

0.2 % to 0.4 %

N/A

N/A

Impressions Clicks

300x50 728x90

Fullscreen

60KB

N/A

GIF/.JPG/.PNG

Ad pops up as fullscreen before accessing content or b/w pages.

4 % to 6 %

N/A

N/A

Impressions Clicks

320x480 480x320 768x1024 1024x768

Fullscreen

60KB

N/A

GIF/.JPG/.PNG

As InRead with additional interactions * Fullscreen when user engages 3 seconds * Shrink to bottom-right corner as Balloon * Auto-sound with increment volume

0.3 % to 0.4 %

5 % to 10 %

Auto sound

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ad plays before video content Support 30s with limited inventory and 20,000 đ/CPM and 200 đ/CPCV

2.5 % to 4 %

70 % to 80 %

MP3 or AAC Auto Initiation

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x240 640x360 480x360

Fullscreen

2MB

15s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad plays before video content Skip button enabled after 5s. Support 30s with limited inventory and 10,000 đ/CPM and 200 đ/CPCV

1.5 % to 3 %

20 % to 30 %

MP3 or AAC Auto Initiation

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x240 640x360 480x360

Fullscreen

2MB

30s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad plays before video content Skip button enabled after 5s. Support 30s with limited inventory and 10,000 đ/CPM and 200 đ/CPCV

2 % to 3.5 %

30 % to 45 %

MP3 or AAC Auto Initiation

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

320x240 640x360 480x360

Fullscreen

2MB

15s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3