Ads appear as lightbox before accessing content or between pages Skip enabled after 5 seconds

3 % to 5 %

N/A

Impressions Clicks & CTR

GIF/.JPG/.PNG

Ad displays as standard banner in any position of page.

0.08 % to 0.1 %

N/A

N/A

Impressions Clicks

970X250 850x250 980x90 160x600 120x600 900x100 800x450

No

60KB

N/A

.GIF/.JPG/.PNG / HTML5

The video autoplays for a max 30 seconds without sound and then resolves to show a video thumbnail with a click to replay. Ad expands to 500px height after 3s hovers to the original ad. User can enable sound by clicking to unmute icon.

0.08 % to 0.2 %

30 % to 40 %

Audio muted by default

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

970X250 850x250

970X500 850x500

100KB for rich / 3M for iTVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

The video autoplays for a max 30 seconds without sound and then resolves to show a video thumbnail with a click to replay. User can enable sound by clicking to unmute icon.

0.1 % to 0.2 %

20 % to 40 %

Audio muted by default

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

970X250 850x250

No

100KB for rich / 3M for iTVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads takeover page in 5s, and collapse to the base banner. Ads expand back to 800x500 if user hovers mouse after 3 seconds

0.3 % to 0.7 %

20 % to 40 %

Audio muted by default

Impressions Clicks Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

260x230 300x250 728x90

800x500

100KB for rich / 3M for iTVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads display 15s and auto shrink down to 260x30. Ads expand to 800x500 if user hovers mouse after 3 seconds

0.4 % to 0.6 %

30 % to 40 %

Audio muted by default

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) Video Events (Start, Pause, Mute) Interactions (Expand, Close, Custom Events)

260x230 / 300x250

800x500

100KB for rich/ 3M for TVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads display 15s and auto shrink down to 260x30. Ads expand to 800x500 if user hovers mouse after 3 seconds

0.4 % to 0.6 %

N/A

Audio muted by default

Impressions Clicks & CTR Interactions (Expand, Close, Custom Events)

260x230 / 300x250

800x500

100KB for rich

N/A

HTML5

Ads display 15s and auto shrink down to 260x30. Ads expand to 500x300 if user hovers mouse after 3 seconds

0.4 % to 0.6 %

10 % to 20 %

Audio muted by default

Impressions Clicks & CTR Interactions (Expand, Close, Custom Events)

260x230 / 300x250

500x300

100KB for rich/ 3M for TVC

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3

Ads display 15s and auto shrink down to 260x30. Ads expand to 500x300 if user hovers mouse after 3 seconds

0.5 % to 1 %

N/A

Audio muted by default

Impressions Clicks & CTR Interactions (Expand, Close, Custom Events)

260x230 / 300x250

500x300

100KB for rich

15s

HTML5

Ads appear as popup in the bottom-right corner. TVC is auto-played with sound disable. Sound enabled when user clicks on sound icon Shrink down to 260x30 after 15s or user clicks to minimize button.

0.5 % to 1.2 %

30 % to 40 %

Audio muted by default

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

260x230 / 300x250

No

3MB

30s

HTML5 MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads display in the bottom-right corner and annimate in 15s, then collapse to small bar.

0.5 % to 1.5 %

N/A

No sound

Impressions Clicks and CTR

260x230 / 300x250

No

60KB

N/A

HTML5

Ad displays in the footer, extends to fullscreen after mouse hover 3s. When user scrolls page down, the ad will be expanded to 1000x250 after the first page, and shrink back to 1000x100 when user scrolls up.

0.2 % to 2 %

30 % to 40 %

Audio enabled when ad expanded

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

640/480x360 Folding 1000x100

Fullscreen

3MB

30s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ad displays in the footer, extends to fullscreen after mouse hover 3s.

0.2 % to 2 %

20 % to 30 %

Audio enabled when ad expanded

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) * Interactions (Expand, Close, Custom Events)

640/480x360 Folding 1000x100

Fullscreen

3MB

30s

H.264 (MP4), FlashVideo (FLV). Aspect Ratio 16:9 or 4:3

Ads appear as lightbox before accessing content or between pages Skip enabled after 5 seconds

1 % to 1.5 %

5 % to 15 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

6MB

3 mins

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads appear as lightbox before accessing content or between pages Skip enabled after 5 seconds

3 % to 5 %

20 % to 30 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

As InRead with additional interactions * Fullscreen when user engages 3 seconds * Shrink to bottom-right corner as Balloon * Auto-sound with increment volume *** CPCV for 30s only

0.4 % to 0.8 %

10 % to 30 %

Auto sound

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

Fullscreen

6MB

3 mins

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

As InRead with additional interactions * Fullscreen when user engages 3 seconds * Shrink to bottom-right corner as Balloon * Auto-sound with increment volume

0.5 % to 0.8 %

40 % to 50 %

Auto sound

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

Fullscreen

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads appear in middle of article (normally) when user scrolls to read news Ads play when its visible area is greater than 50%, and stop playing when it's smaller than 50%. Ads disappear when it's ended, or user skips. *** CPCV for 30s only.

0.1 % to 0.3 %

10 % to 20 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

6MB

3 mins

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible

Ads appear in middle of article (normally) when user scrolls to read news Ads play when its visible area is greater than 50%, and stop playing when it's smaller than 50%. Ads disappear when it's ended, or user skips.

0.2 % to 0.4 %

20 % to 35 %

Audio enabled by mouse hover

Impressions Clicks & CTR Video Quartiles (First, Midpoint, Third, Complete) * Video Events (Start, Pause, Mute) *

640/480x360 854/640x480 1280/960x720

No

3MB

30s

MP4 (H.264), FLV(FlashVideo) Aspect Ratio 16:9 or 4:3 VAST compatible