Mobile is changing a game of digital landscape Vietnam, which is one of four countries in Asia Pacific, has rapidly increased about user’s smartphone (Report of Opera Mediaworks and Marketing Association (2015)). Vietnam demonstrates a more heavily mobile-only population than other global and regional markets, particularly among millennials of whom around half access the internet […]
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The digital world is going mobile and fast! There are 34 million smart phones in use in Vietnam and over 57% of people under 44 use a smart phone (Global Web Index). The average Vietnamese mobile internet user accesses the Internet from their mobile for 2.4hours/day! Taking advantage of this hot trend Blueseed has launched […]
Blueseed continues to lead video advertising in Vietnam. As digital advertising begins to take advantage of it’s interactive nature Blueseed is leading the way in digital InStream, OutStream and Mobile advertising in Vietnam. It’s an area that marketers are increasingly looking to capitalize on too with over half the Vietnamese population now online and the […]
Tet (the lunar New Year celebrated in Vietnam) is a time to celebrate and refresh for the challenges of the upcoming year. After a great year of the Monkey we’re all excitedly looking forward to the year of the Rooster! Blueseed’s 80 staff from throughout Vietnam took the chance to come together and celebrate the […]
Nielsen research has shown that online video viewership in Southeast Asia is exploding and Vietnam is at the tip of this trend! Online video is going on growing and diversifying. comScore’s report “Digital Future in Focus: Global Trends and Insights” (June, 2016) found that the digital video experiences is experiencing further fragmentation on a global […]